E-Commerce And Digital Marketing:
Here, we provided to E-Commerce And Digital Marketing Question Bank. E-commerce is a business where buying and selling completely depends on the internet. Therefore the Digital Marketing comes into the picture, as it is the only medium to help E-commerce business to grow. The speedy growth of smartphones and the internet gives comprehensive access to selling and purchasing merchandise at ease. Free download PDF E-Commerce And Digital Marketing Question Bank.
Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically.
can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online.
Before we dive into more detail about what e-commerce marketing is and how to implement a strategy of your own, let’s review the definition of e-commerce advertising and advertising parity with marketing for an e-commerce business. Free download PDF E-Commerce And Digital Marketing Question Bank.
Digital marketing is a subset of marketing that is used to promote a brand or product using one or more electronic technologies. The goal is to influence target consumers in taking action.
The power of digital marketing is phenomenal. You can reach millions of users within hours and a couple of clicks. Now that’s true power available to anyone. Free download PDF E-Commerce And Digital Marketing Question Bank.
Keep in mind, the Internet is one of those electronic technologies (online). You also have some (offline) technologies that you may consider such as text messaging, electronic billboards, mobile apps, digital TV, and podcasts.
What Is The Meaning of Marketing?
Let me ask you this question: Why would John buy an expensive Rolex watch?
Maybe that’s what he wanted after he saw a Rolex ad while watching a Tennis match on Youtube. He’s a real estate agent who believes his image has a big impact on his success in selling luxury homes. A Rolex watch is valuable to him because it communicates luxury and helps him attract the right clientele. Free download PDF E-Commerce And Digital Marketing Question Bank.
Marketing is all about satisfying the needs and wants of the target consumer. It’s how we research, promote, and tell stories that communicate value with the end goal of positively influencing sales by selling our product to them.
What Is E-Commerce?
It is your birthday coming up but no time to go to a shopping mall, and you know you need to shop a lot – from a dress to a pair of shoes, accessories, and bags. What comes to save you at that moment is your E-commerce shopping website. It is a savior again when guests are coming home for dinner but you are out of groceries, your order and you get it on time. These are a few day-to-day examples and in fact, this has become a part of our lives. Free download PDF E-Commerce And Digital Marketing Question Bank.
We got so used to these sites, for a dress, we order from Flipkart, Myntra, Ajio, Jabong, or any other site, for groceries- Reliance Smart or Grofers.com and Zomato, Swiggy or Food Panda for food.
E-commerce is a business where buying and selling completely depends on the internet. Therefore the Digital Marketing comes into the picture, as it is the only medium to help E-commerce business to grow. The speedy growth of smartphones and the internet gives comprehensive access to selling and purchasing merchandise at ease. Free download PDF E-Commerce And Digital Marketing Question Bank.
What Is Digital Marketing?
Digital marketing is a subset of marketing that is used to promote a brand or product using one or more electronic technologies. The goal is to influence target consumers in taking action. Free download PDF E-Commerce And Digital Marketing Question Bank.
The power of digital marketing is phenomenal. You can reach millions of users within hours and a couple of clicks. Now that’s true power available to anyone.
Keep in mind, the Internet is one of those electronic technologies (online). You also have some (offline) technologies that you may consider such as text messaging, electronic billboards, mobile apps, digital TV, and podcasts. Free download PDF E-Commerce And Digital Marketing Question Bank.
Do you know what’s exciting about digital marketing?
Every year, there are new technologies being introduced. Some of them fail, while others succeed and they become part of our digital marketing strategies.
Why Is Digital Marketing So Important for eCommerce Businesses?
Remember the day when Steve Jobs introduced the first iPhone? I truly believe that’s when Digital Marketing became a lot more challenging – and fun! Free download PDF E-Commerce And Digital Marketing Question Bank.
Users are no longer consuming content while sitting. They’re now doing it on the go or while multi-tasking.
Overall, we’re missing a lot of things because we are constantly staring down at our phones. We’re being distracted with notifications and even phone batteries are having a hard time keeping up with our usage. Free download PDF E-Commerce And Digital Marketing Question Bank.
All of this is creating a big challenge for eCommerce businesses of all sizes around the world.
BOOK INFO
BOOK NAME – E-COMMERCE & DIGITAL MARKETING QUESTION BANK
AUTHOR –
LANGUAGE – HINDI
SIZE – 64.3MB
PAGES – 46
The 9 Digital Marketing Channels for eCommerce:
One thing in common among all successful eCommerce stores is how they incorporate all these channels within their marketing strategy.
They’re not simply focusing on one and ignoring the others. Leveraging all of them is what makes them successful.
Keep in mind that new channels will be introduced in the future but as a digital marketing professional, you need to make sure you’re on top of the following ones:
1. Search Engine Optimization (SEO):
According to PowerReviews, 35% of consumers start their shopping journey on Google search. Making sure your eCommerce store is optimized for search engines is key. Both onsite & offsite SEO efforts must be put in place and constantly tweaked as search algorithms are changing.
2. Search Engine Marketing (SEM):
If you’re looking for immediate short-term results and you simply can’t wait for search engines to rank you (it usually takes 3-6 months to see significant traffic from SEO), SEM or paid search (PPC) is the perfect channel. Free download PDF E-Commerce And Digital Marketing Question Bank.
Google Adwords is a great way to target search queries on Google.com and it’s among the leading paid search channels retailers should be focusing on.
3. Email Marketing:
Email is not dead. We’re simply using it differently. It’s still one of the most effective digital marketing channels for retailers delivering positive ROI.
Emails play a huge role in customer shopping experience. Users might email questions about products or general information requests about your company. You send out digital invoices by email. You remind customers of their abandoned shopping cart and so much more. Free download PDF E-Commerce And Digital Marketing Question Bank.
While triggered emails can certainly help you boost sales, scheduled email campaigns can you help you communicate with shoppers’ value and promotions.
4. Content Marketing:
As an online retailer, you can’t just be focusing on selling. You need to provide value without requiring customers to make a purchase. That’s where content marketing comes to play. Free download PDF E-Commerce And Digital Marketing Question Bank.
One of the best ways to nurture and delight customers is to create valuable content that helps them solve their daily challenges. Whether it’s a simple buying guide or short blog post explaining how to cook something, creating this type of content will help you build awareness, nurture your prospects, and delight current customers.
5. Social Media Marketing:
Social media networks are here to stay and they’re consuming most of the user’s attention. Posting regularly on Facebook or Instagram is only part of the solution. Digital marketing professionals must include paid social media as part of their strategy since social networks are making it harder to reach your audience without paying.
6. Display Advertising:
Banner ads are no longer as effective as they used to be but nonetheless, if planned right, it can have a positive impact. Internet users are developing habits of ignoring banners ads on websites unless your ad has the right message.
7. Behavioural Remarketing:
Retargeting might be considered invasive but if done right, it can truly help eCommerce stores convert shoppers into actual customers. New technologies allow retailers to dynamically target website visitors with specific products or content they might be interested in.
8. Mobile Marketing:
Let’s face it. The internet browser is no longer the only software used to access the web. We’re now using apps more than ever. Just look at how many apps you’re using when socializing with friends. Free download PDF E-Commerce And Digital Marketing Question Bank.
Having a mobile strategy is important more than ever. Users behave differently on smartphone and digital marketers need to be there at the right time with the right message.
9. Affiliate Marketing:
How do you get websites talking about you? Work with affiliates by giving them an incentive for sales they bring to your online store. Building an engaged affiliate network will certainly boost your overall marketing campaigns by helping spread the word online. Free download PDF E-Commerce And Digital Marketing Question Bank.
Conclusion:
Traditional marketing is not dead but it’s no longer having the same impact as it used to have. Prospects are now glued to their smartphones and are constantly being distracted Their attention span is limited. Free download PDF E-Commerce And Digital Marketing Question Bank.
As a digital marketing professional, your goal is to find ways of grabbing that limited attention by communicating stories that resonate with your target audience. You need them to take action at the right time and purchase your valuable product. Free download PDF E-Commerce And Digital Marketing Question Bank.
Keep in mind that there will be new digital marketing channels popping up in the future. Before you jump on these new channels, make sure you have the ones I mentioned above under control. Free download PDF E-Commerce And Digital Marketing Question Bank.
If you want your eCommerce business to succeed in this competitive digital age, make sure you leverage these channels:
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Content Marketing
- Social Media Marketing
- Display Advertising
- Behavioural Remarketing
- Mobile Marketing
- Affiliate Marketing
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